Christel is a highly accomplished professional who holds the pivotal role of Chief Strategy Officer at our law firm. With a remarkable career spanning over 26 years, she serves as the guiding force behind the firm’s business and operational strategies. Her approach is characterized by a deep commitment to research, astute problem-solving, and effective negotiation.
Her expertise extends to the realm of demand generation, where she excels at crafting tailored solutions. Her methodology involves a keen understanding of market drivers and the cultivation of strong relationships. As a leader, she plays a pivotal role in nurturing and driving teams towards success, providing the necessary tools for their growth, ensures a clear path for career advancement, and continuously monitors performance against established goals. All of this is achieved within an environment that promotes diversity and inclusiveness.
Before joining our firm, Christel garnered invaluable experience at prominent regional law firms and the preeminent intellectual property firm in South Africa. Her track record is further underscored by her instrumental role in securing numerous awards and accolades for the firms she worked at. Her leadership and multifaceted skills are indispensable assets that continue to drive our firm’s success and reputation.
- Doctor of Philosophy (PhD), Strategic Marketing – University of the Northwest South Africa & Texas A&M College Station (Department of Tourism and Recreation Studies with Co-Promoter from Texas A&M University, USA) – 1999
- MPhil (Cum Laude), Strategy – University of the Northwest South Africa & Texas A&M College Station (Department of Tourism and Recreation Studies with Co-Promoter from Texas A&M University, USA) – 1996
- Master of Business Administration (MBA) – University of Pretoria, South Africa – 2002
- Master of Digital Marketing & eCommerce (Summa Cum Laude) – ENEB Escuela de Negocios European de Barcelona. 2023
- Bachelor of Art Honors (Cum Laude), (Business and Personnel Psychology). University of the North-West, South Africa. 1993
- Bachelor of Art, University of the North-West, South Africa – 1992
- Certificate in Direct Marketing (Cum Laude), Institute of Marketing Management, South Africa – 2000
- Charted Marketer (CMSA), Marketing Association of South Africa
- English – native
- Afrikaans – native
- Exemplary Contribution to The Legal Industry in the UAE, Emirates Law Magazine – 2017
- Chosen by the AIFC Academy of Law in the CIS to present to lawyers on Marketing in the legal profession – part of a “Certificate in business skills for legal professionals” course.
- Received the Global Woman Leaders award at the World Women Leadership Congress